A photoshoot for a local fashion brand's ad campaign.

Floralidz is a fashion brand that found its formation in Paterson, NJ. A focus in streetwear combining urban and natural environments together. For this photoshoot a studio was rented where each model was given the opportunity to display a portion of Floralidz. High exposures with a white background and balanced colors create an otherworldly aesthetic, putting all the focus on the garments. Varying poses between static and dynamic coupled with the interesting camera angles help draw the viewer in. Grabbing attention and refusing to let go.