Casa Italiana

This brand identity concept was created for an Italian restaurant based in Ithaca, New York, providing a complete visual foundation for launching and operating the business. The system includes logo design, typography, color palettes, and business card concepts, all developed to establish a strong and memorable presence. Each element was crafted with brand essence and business strategy in mind, ensuring consistency across the board. The result is a cohesive identity that blends refined visual aesthetics with purposeful, professional design to support long term brand recognition.

This brand’s color palette features wine red, beige yellow, soft white, charcoal black, and accents of dark green. Wine red and dark green reference elegant Italian wines and rich olives, while beige yellow evokes the warmth and softness of classic Italian architecture. The logo system is typographical, supported by a stylized wine bottle used as the primary icon. All visual elements are presented in multiple variations to demonstrate flexibility and showcase how the identity can adapt across different applications while maintaining a cohesive, refined look.

Clean, elegant business card designs created to attract attention while ensuring clear and effective contact information. The primary logo is featured on the front, with contact details and a simplified brand icon on the back. The layout emphasizes simplicity, presenting only essential information without visual clutter. Consistent use of the brand’s color palette and logo structure reinforces cohesion and ensures seamless alignment with the broader visual identity across all branded materials.