This is a project that comprised of multiple meetings, market research and user testing to ensure a website that worked with conversion and brand visibility in mind. Every design detail was incorporated as a way to motivate the viewer to learn more about title insurance and to get in contact, turning users into potential clients. Brand identity was effectively applied creating a seamless transition between pages through consistent color, font and aesthetic choices.
Monica's site utilizes proper website etiquette by ensuring a fully responsive layout on any screen size. Every design element has been meticulously built and tested to work on multiple screens and device types. There is no shortage of responsivity, taking into account the high majority of mobile users especially in today's world.
SEO is extremely important for improved website traffic. With the info page, FAQs, and keywords all written to aid in this endeavor, Monica's website has seen a 20% increase in positioning and impressions. Along with this, the HTML structure has been set up so that both search engines and AI platforms have an easier time crawling pages. SEO and AEO has been effectively enhanced.
