ASCO Google Display Ad

This project is a Google Display Ad created for Schneider Electric, highlighting a transfer switch through a clean, structured, and engaging visual approach. The ad was designed using composited imagery and graphic elements guided by digital marketing principles such as hierarchy, simplicity, and readability. Motion was introduced to enhance clarity and pacing, with the product entering first, followed by a subtle darkening of the environment to emphasize powered spaces. Animated labels and leader lines reinforce function and context. The sequence concludes with a smooth rewind for seamless looping. Built for web deployment, the final ad balances visual quality, efficient file size, and Google Display Ad specifications.