A brand book designed and produced for an upcoming trucking company in North America.

Coming out of Boonton, New Jersey, S&M Distributes strives to establish secure transport for the goods of any company. This brand identity was built with one thing in mind. Strength. Following inspirations from various trucking and trade brands, the S&M logo, typeface and overall visual presentation embodied the resilience of many of those within the same industry. However separating itself from its competition was the elegance that was injected into the brand book, establishing a premium feel to an otherwise rugged brand.